I led the art direction and design for all campaigns at Captain Fin, Ensuring cohesive and visually compelling storytelling across various platforms. This included conceptualizing and executing creative strategies, designing promotional materials, and collaborating with photographers, videographers, and the marketing team to deliver engaging and authentic brand messaging. I worked to maintain the brand’s identity while introducing fresh, innovative ideas that resonated with our target audience. My role encompassed everything from initial concept development to final production, driving creative solutions that elevated the brand's presence in a competitive market.