Created and lead the art direction for Ronen, a street art-inspired cannabis brand, demanded a balance of bold creativity and cultural authenticity. The vision centered on blending the raw, expressive energy of urban graffiti with the sleek, modern aesthetics of the cannabis industry. From conceptualizing the logo to crafting packaging that feels like a collector’s piece. Every detail was meticulously designed to reflect the rebellious yet sophisticated essence of the brand. This meant curating vibrant color palettes, gritty textures, and hand-drawn typography that resonate with street art culture while maintaining a polished, approachable identity. By steering the artistic vision, I ensured Ronen’s visual narrative stood out, connecting with an audience that values self-expression, artistry, and quality.