Art direction and all creative for the Rob Machado campaign involved crafting a cohesive and visually compelling look and feel that embodied Rob's laid-back, eco-conscious ethos and iconic surf culture aesthetic. From packaging design to promotional materials and advertising, every element was thoughtfully curated to reflect a harmonious balance of natural textures, earthy tones, and minimalist typography, creating a connection to the ocean and sustainable living. The packaging showcased clean, modern lines paired with organic, surf-inspired motifs, while promotional materials emphasized authenticity through candid photography and dynamic compositions. Advertising campaigns highlighted Rob’s unique personality and philosophy, ensuring the brand narrative remained consistent across all touchpoints, resonating with both loyal fans and new audiences.